What Is SEO?

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

In short, search engines take in digital content and organize this information into results pages. The ultimate goal is to make searchers happy with the results they find in the search engine results pages (SERPs).

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To understand the value of SEO, let's break our definition into three parts:

 
Organic Search Results: the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query. Ads (in this context, PPC or pay-per-click ads) make up a significant portion of many SERPs.
Quality of Organic Traffic: how relevant the user and their search query are to the content that exists on your website. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource
Quantity of Organic Traffic: the number of users who reach your site via organic search results. Users are far more likely to click on search results that appear near the top of the SERP, which is why it’s important to use your SEO strategy to rank relevant pages as highly as you can.