Service
What is Branding?
Your brand has visual elements (logo, official colors, fonts) and it has written elements (slogan, tagline, brand voice). Your brand should tell a story and it should feel familiar to your customers. Think of the brands you know best. What do they have in common? Consistency and visibility, sure, but successful branding also has a clear focus, a target audience, and good communication.
When it comes to your brand identity online, there is so much more to think about than just your website. Your brand must shine—and be consistent—across many platforms and media.
Essentially, your brand is all about how people perceive you. A logo is an important aspect of brand identity, but branding has much more to it than that. Your brand also includes how others relate to your business through:
1. Images
2. Information
3. Experiences
In addition to what you do, your brand includes how you do it.
1. The design of your logo
2. The tone of the content on your website and blog
3. The colors that appear on your site and in your ads